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Mastering your Social Media Strategy


Are you looking for the best way to market your business with social media? Are you struggling against the social media algorithms and just seem like you can’t get anywhere?

We’ve designed a course that will help you discover new strategies aimed at generating leads and sell with social media. Our expert trainers stay on top of the trends, which means we can adapt the sessions to make it relevant to you and your business.

Course outline:


  • Understanding the company’s brand image/services/products and brand position
  • Key brand messages


Top social media platforms: Strengths, weaknesses, do’s and don’ts

  • Facebook
  • Instagram
  • LinkedIn
  • WhatsApp
  • TikTok
  • Twitter


Content Development including

  • How to write for social media
  • How to respond to customers
  • Ideas for posts
  • Scheduling posts
  • Which platforms/apps to use to create good graphics/videos


Social Media Checklist

Reading analytics

  • How to evaluate your campaign success
  • Using insights to optimize your next campaign


This course does NOT cover paid advertising 

Course Details

Duration: 5 hours

Venue: Our Claremont office (Cape Town) or via Zoom

Investment: R5 250 per person per screen ex VAT (once-off)

Discounts apply for 3 and more group bookings

What's in it for you?

Attendees will walk away from this session with

  • Confidence to execute their social media strategy
  • One month worth of good content that will promote engagement
  • A clear idea of your target community and their online behaviours
  • In-Depth analyses of social media networks and if they work for the business?
  • Understanding how to run an ad campaign on Facebook and Instagram
  • How to keep in the loop for future changes

What is included

  • There are 2 short breaks scheduled during the course for you to get up and stretch.
  • Digital workbook and other handouts
  • Recording of the zoom training (please request this before starting the session)
  • Certificate at the end of the course
  • Access to our social media Facebook page that aims to keep you in touch with the latest news in the social media world

Who should do this course

  • Business owners
  • Freelancers
  • Bloggers
  • Entrepreneurs wanting to grow their business
  • Anyone who wants to master social media