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Foundational LinkedIn Course


LinkedIn is the largest business-oriented networking website geared specifically towards professionals and has been around since 2003. It has over 500 million members, in over 200 countries.

But many people still underestimate its potential on a professional level and use it just as another social networking site. Sure, you can use it to socialize with people and build connections. However, there’s a lot more than just that. If used well, this platform can help you take your career and your business to the next level.

What will you learn?

  • What makes a strong profile? We will go through different elements such as profile pictures, jobs, projects, bios and contact details.
  • How to develop, find and nurture connections.
  • How to send messages (including bulk) to connections.
  • How to post interesting content from images, blogs and videos.
  • How to enable LinkedIn to auto-tweet.
  • The value of a company page.
  • How LinkedIn can be used to recruit staff by talent pipelining.
  • How it can promote your company with staff profiles.

Course Details

Duration: 4 hours

Venue: Claremont (Cape Town) or via Zoom

Investment: R4 200 per person per screen ex VAT

Discounts apply for 3 and more group bookings

What's in it for you?

What is included

  • There one short break scheduled during the course for you to get up and stretch.
  • Recording of the zoom training (please request this before starting the session)
  • Certificate at the end of the course
  • Access to our social media Facebook page that aims to keep you in touch with the latest news in the social media world

What is expected from you on the day of training

  • Login details for LinkedIn and access to your LinkedIn Business page (if you have one)
  • Your own laptop including charging cable
  • In the case of zoom sessions, a stable internet connection via your laptop

Who should do this course

  • If you want to take your career to the next level with a professional profile
  • Active job seekers and people who want to stay on top of their careers
  • If you’re a business that wants to build personal customer relationships
  • Anyone who wants to automate their marketing efforts