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Advanced: Facebook Business Manager and Advertising


Have you ever run ads on social media, but you didn’t yield any results? That’s because potential customers need to see your ad a minimum of 7 times before buying from you.

In this course, we help you run effective ad strategies that will create lookalike audiences and retarget website visitors through Facebook Business Suite.

Business Suite is a free tool that lets you manage your Facebook, Instagram and Messenger accounts in a single place. Its aim is to find one place that simplifies your connection with your customers. However, Facebook Business is not that simple to navigate. You can easily be confused with other Facebook tools such as Ads Manager, Commerce Manager, business settings and more. We will help you navigate this maze easily and effectively.

What you will learn:

Business Suite

  • Create your Facebook Business Account (if you don’t have one)
  • Add assets and assign permissions
  • Setting up payment methods


Facebook Ads

  • What is Facebook Ads
  • Boosting vs Facebook Ads Manager
  • Business Manager vs Ads Manager
  • Using the Facebook Pixel
  • Campaigns, Ad Sets and Ads
  • Creating a Facebook Ads Audience
  • Audience, Placements and Budget

Course Details

Duration: 4 hours

Venue: Claremont (Cape Town) or via Zoom

Investment: R4 200 per person per screen ex VAT

Discounts apply for 3 and more group bookings

What's in it for you?

What is expected from you on the day of training

  • Your own laptop including charging cable
  • Administrator access to all the social media platforms you manage including Facebook Business Pages
  • In the case of zoom sessions, a stable internet connection via your laptop

What is included

  • There are 2 short breaks scheduled during the course for you to get up and stretch.
  • Digital workbook and other handouts
  • Recording of the zoom training (please request this before starting the session)
  • Certificate at the end of the course
  • Access to our social media Facebook page that aims to keep you in touch with the latest news in the social media world

Who should do this course

  • Entrepreneurs, Business owners, NGO’s and social media managers
  • Bloggers, Influencers, Public Figures
  • Anyone who wants to create engaging Facebook Ads and run advanced campaigns with Business Manager