All workshops are private. We offer online or in-person sessions. Want to speak to a human?   +27 21 035 1413 or +27 71 382 6626   bookings@endor.co.za

“To blog, or not to blog”….what a silly question. But “how”?

Call it content creation, call it story-telling, call it plain old blogging – we call it ‘smart’. Why? Well, as we pointed out in a recent social media workshop at The Cape Craft and Design Institute, business-to-consumer companies that blog generate 88% more leads than those who don’t. That’s… well again, that’s just ‘smart’. But […]

Brands Take Note: Facebook’s Instagram Signs $50M Ad Deal with Omnicom

 Remember Facebook’s disappointing IPO? Remember the questions about the social media giant’s revenue potential? Well… times have changed. Facebook-owned Instagram just inked a $50 million deal with advertising giant Omnicom – it’s looking like an internet ad-spend revolution that your brand won’t want to miss. There’s a lot that isn’t known about the deal yet, […]

What is MailChimp and Why is it Awesome?

  What is it? MailChimp as an email marketing service. It allows you to: – Design aesthetically pleasing email newsletters – share them on social networks – integrate with online social services that you already use – track your results  Why MailChimp over standard email marketing? – You can send email newsletters to an unlimited […]

Why to use Pinterest for PR

Pinterest is growing in popularity, and it’s getting more and more important to integrate it into our social media strategies. Here’s why:   We got this info from Kantar Media

Tips for writing a business blog

If your business does not have an active business blog these days, you should get one up ASAP. Below are some writing tips to help you get started: Decide your Target audience If you’re in the fashion business for example, your target audience would be people who are interested in fashion, aware of how they look […]

The power of the hashtag

We can spot a hashtag in almost every direction we look these days, and it is not just a fad as some thought it may be. Nope, the hashtag is now an effective (and largely important) way to conduct a conversation with a large audience. For small business owners, the use of the hashtag (#) […]

Facebook Like Button Redesigned

  According to Facebook, their Like button is seen more than 22 billion times every day and is embedded on 7.5 million websites. Recently, this well-known icon has been redesigned. The thumb has been removed, and it can now be seen in the box above the Like button that shows the number of Likes the […]

Improve your Facebook engagement

Conducting games is a quick way to create engagement with your customers on Facebook. There have been some recent changes to the Facebook Page Guidelines which now allow businesses to run competitions on their timelines. Make sure that you comply with these guidelines when conducting a competition. Benefits of games and competitions: Allow lots of […]