“To blog, or not to blog”….what a silly question. But “how”?
Call it content creation, call it story-telling, call it plain old blogging – we call it ‘smart’. Why? Well, as we pointed out in a recent social media workshop at The Cape Craft and Design Institute, business-to-consumer companies that blog generate 88% more leads than those who don’t. That’s… well again, that’s just ‘smart’. But […]
UPDATE: NSFW: Best Tweets, US Airways image responses
A couple of days ago we shared some of the most hilarious responses to the US airways NSFW image tweet. Missed it? Check here. Well, there’s an update to the story, and a surprising one at that. Typically, in a situation like this, heads must roll. The offending “tweeter” would be ushered out of the […]
“Banned”: The word that made a South African election ad (and a message) go viral
If you take a look at the Democratic Alliance’s (DA’s) YouTube channel, you’ll see some decent, but generally low view counts. A couple in the 10 000 – 20 000 range. A few more in the 1 000 – 9 999 range. A lot in the 100’s. And one with almost 200 000 views. …wait, […]
NSFW: Best tweets, US Airways image responses
Every now and then, someone makes a social media “mistake”. Sometimes it’s a typo. Sometimes it’s a VERY graphic image featuring a woman and a toy plane, sent to 424 000 followers of the US airways Twitter account. Yes, that happened. No, we’re not sharing the image. And no, we don’t even suggest you Google […]
5 Guiding Social Media Principles
We’re incredibly happy to have conducted social media workshops at the Cape Craft and Design Institute and the Cape Chamber of Commerce in the last few days. Exposing more small businesses to the possibilities of social media is one of the most enjoyable parts of our work. One recurring theme that pops up over and […]
Brands Take Note: Facebook’s Instagram Signs $50M Ad Deal with Omnicom
Remember Facebook’s disappointing IPO? Remember the questions about the social media giant’s revenue potential? Well… times have changed. Facebook-owned Instagram just inked a $50 million deal with advertising giant Omnicom – it’s looking like an internet ad-spend revolution that your brand won’t want to miss. There’s a lot that isn’t known about the deal yet, […]