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Advanced MailChimp Course: Customer Journeys


Mailchimp’s Customer Journey feature helps you build dynamic, automated marketing paths for your contacts. Create a journey map with multiple starting points, branches, and unique actions so each of your contacts has a personalized experience.

What will you learn?

  • Summary of MailChimp features
  • Understanding your audience
  • What is a customer Journey – Rules, Starting Points and Actions.
  • The available triggers for Customer Journeys.
  • View and manage journeys
  • Tips & tricks.


By the end of this course, you will be able to create your own Customer Journeys.

Course Details

Duration: 3 hours

Venue: Claremont (Cape Town) or via Zoom

Investment: R3 150 per person per screen ex VAT

Discounts apply for 3 and more group bookings

What's in it for you?

What is expected from you on the day of training

  • To have a basic knowledge of MailChimp
  • Administrator access to MailChimp
  • Essentials or higher MailChimp account (This cannot be done on the free version)
  • Your own laptop including charging cable
  • Login details for your MailChimp account. (If you don’t have an account, please let us know before the training starts).
  • In the case of zoom sessions, a stable internet connection via your laptop

What is included

  • There one short break scheduled during the course for you to get up and stretch.
  • Recording of the zoom training (please request this before starting the session)
  • Certificate at the end of the course
  • Access to our social media Facebook page that aims to keep you in touch with the latest news in the social media world

Who should do this course

  • All MailChimp users who want to upskill on the platform
  • If you’re a business who wants to build personal customer relationships
  • Anyone who wants to create engaging eNewsletters and successful marketing campaigns