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How adding a slider can affect more than just your SEO

Still two minded about adding that slider?  Maybe this will help you.

Sliders are better known as carousels. Sliders are an ineffective way to target user personas which ends up affecting your sites SEO (Search Engine Optimization). Not only does it affect your SEO but slows down your site causing users to leave the site as it takes too long to load.

Sliders are used for 1 out of 3 things: branding, thought leadership or product/service promotions. It is ignored as it dilutes the message you try to convey through your website or because they think it could be just another advert. Statistics show that only 1% of the people that visits a website that has sliders, actually click on them.

Here are few more reasons to consider not using a slider:

  • not effective as Call To Action
  • not good for cellphones
  • bad for usability
  • difficult to get a slider right
  • they are annoying
  • don’t rely on your slider to produce conversions on their own

This was just my opinion, yours may differ. Just remember SEO is important for when you want to attract new customers to your website and in today’s time nobody goes to the second page of Google. We all know you want to be on the first page of Google. You know you want to.

About Endor By Design

Endor by Design (Pty) Ltd is a digital marketing agency that strives to achieve marketing excellence through effective branding. We have been operating for 12 years in Cape Town and Johannesburg. We use psychology principles paired with current and innovative trends to establish the brand in a noisy and competitive market.

Customised training based on your needs, skills level, and the number of team members you need to be upskilled.

Our trainers are seasoned marketing experts in their field that will bring a vast amount of hands-on experience.

We have experience in multiple niche industries and know the tools and approaches that work best.

We provide foundational training as well as expert training from social media to strategy and planning.