More than 70% of links search users click on are organic – not paid.
Fascinating fact, right?
Organic search results have a much higher rating in the minds of users. But why?
- Users see those results as credible.
It is as basic as that. Google looks at specific details within a website to rank it higher:
- Fresh content. This shows that the website is active.
- Plenty inbound links. This is where social media helps; the more links you have directly users to the website, the easier you will be foun.
- Up to date SEO. What is SEO? Click here.
- The website is not duplicated elsewhere.
- It has a high number of indexed pages. Blogs helps – especially if you want a very clean and precise website.
And remember,
75% of all Google users never go pass the first page. First page = credibility.