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30th May 2014

The power of conversation.

For many people, social media has become their primary way of communicating with the brands and businesses they support. Social media should act as a conversation between your brand and your customers. This means that your business always needs to be available to respond to your costumers. The faster the response the more that your…

Create a conversation: using Social Media creatively.

Social media is a wonderful space to attract new customers and to continue relationships with your current customers. So how can you use social media in a creative way to attract new customers and reward your old ones? Urban Hilton Weiner ran a social media campaign that awarded customers for taking selfies of themselves wearing…

Memes: What you need to know

If you have been on social media for any length of time you most likely have come in contact with a meme. The meme is an important aspect of modern online culture. What is a meme? A meme is a concept that is spread rapidly through online social connections.  A meme takes popular cultural references…