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Social Media for Real Estate Agents

The real estate industry is dramatically changing in South Africa. The demographics of property owners are shifting from the traditional to the fast-paced leaders of tomorrow.

In the recent report by PwC Drivers of change for the Real Estate Industry, technology disruption is something that can no longer be ignored in this industry if you want to be relevant and ahead of the game.

This is the wake-up call to shift your marketing efforts to the next gear; a gear that will speed you up, ensure your team is more effective and ultimately ensure you have your finger on the pulse of potential buyers.

New money requires new media marketing efforts. Social media has changed the way people interact with the world around them and more importantly, their influence in the connections & trusted network they have at their fingertips.

The way real estate agents use social media needs to change on a physiological level. It goes far deeper and way beyond the simple posting of a listing. Are we influencing and are we listening carefully to the conversations in an area?

“The world’s leading companies know that participation
 In social media is no longer an option but a requirement. While social media should not replace the art of traditional communication, it can enhance the overall customer experience in that it offers organisations a new way in which to engage in dialogue with customers, says Johan Potgieter, PwC Technology Leader for South Africa.”

–    Extract from Drivers of change for the Real Estate Industry, PwC

Course Details

Date: tbc

Time: 9am – 4pm

Venue: Claremont

Requirements: Please bring fully charged laptop and charger.

Investment: R2000 for IEASA members and R3700 for non-members (price is per person)

What's in it for you?

This practical workshop will help you answer:

How can you connect with potential buyers?

How can you entice buyers to consider your location?

How you can influence the size of home/pricetag your clients are willing to look at.

You will develop:

An understanding of your brand persona

A deeper insight into your target audience

An easy to follow content strategy

Practical takeaways:

Setting up a Facebook business page correctly including administrator rights

How to use all Facebook Publishing tools

How to schedule posts

How to manage Facebook Messages

How to monitor conversations on various groups/channels using HootSuite

How to boost posts (Facebook Advertising)

* Workbooks are provided