What is it?
MailChimp as an email marketing service. It allows you to:
– Design aesthetically pleasing email newsletters
– share them on social networks
– integrate with online social services that you already use
– track your results
Why MailChimp over standard email marketing?
– You can send email newsletters to an unlimited number of contacts at once
– Mail chimp works with ISPs to ensure that your emails are seen as safe and approved
– By law, bulk emails should include an unsubscribe link in every single email. A service like MailChimp automatically includes these
– There is a large range of editable templates that you can use to make your newsletter aesthetically pleasing and link to your brand.
– Email marketing tools like MailChimp give you analytics so you know which fans are reading and listening.
Read more about our MailChimp workshops at Endor Media.