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Use creative deals and specials to increase your reach.

[Tip] Deals and Specials are helpful and exciting information for your fans. Increase the ROI by creating engaging call-to-actions.

Creating a competition which engages users to:

Participate: Engaged users form a relationship with you.
Share: Promote a greater reach or social media spread without spending on ads. Users are now your marketing agents.

Result: Increase likes and reach = $$

The most important thing is to be enticing, and the best way to do that is to have a prize so good, users will want to participate.

Here’s a good example by I <3 Cape Town (target a few days after this post was made).

  • Prize: R10 000
  • Likes on post: Over 900
  • Shares: 142

competitions on Facebook

afsana

Afsana is passionate about developing brands and people to pivot the economic diaspora of South Africa to an abundant future for all our citizens. She has a B.A in Film and Media Production from UCT. Over the last decade in the business arena, she has adopted various skills in business strategy, marketing, digital media – websites and social media.

She founded Endor by Design (Pty) LTD, a website design and social media training company. The mandate of her company is to empower those who want to make their business a success by providing them access to technical knowledge to thrive in a digital world.