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Social Media Management 2020

Social media marketing has taken a giant leap since mid-2017. It is normal to feel that we are already staggering behind. Digital communication moves that fast. Get ahead of the game with this strategic session that will help innovate your marketing efforts.

Facebook announced that they are shifting their news feed algorithm to focus on ‘meaningful social interaction.’ In terms of Facebook marketing, you need to develop content that is meaningful to your audience and sparks the desire to interact.

In South Africa, Instagram has now overtaken Twitter usage. Its partnership with Facebook is making it one of the most attractive online advertising mediums. Yet, businesses are only now waking up to its full potential. Unlike most social media networks, Instagram can favour almost all industries.

Your Creative Team

Mishka Daries – Project Manager
Afsana Khan – Digital Strategist, Content Creator

Endor By Design Contact Details

Mishka Daries | Project Manager
Landline: 021 035 1413
Mobile: 082 2233 685
Email: mishka@endor.co.za
Facebook: www.facebook.com/endorbydesign
LinkedIn: Endor By Design
Website: www.endor.co.za / www.socialmediaworkshops.co.za

About Endor By Design

Endor by Design (Pty) Ltd is a brand development agency that strives to achieve marketing excellence through effective branding. We have been operating for ten years in Cape Town and Johannesburg. We use psychology principles paired with current and innovating trends to establish the brand in a noisy and competitive market.

Thank you for requesting our Social Media Management Services. We have a proud record of offering a professional service, tailor-made to your company’s needs. The following are recommendations specific to your business:

· We respond to any/all engagement on the page, positive or negative

· We have an “average” response rate at the moment of 2-30 minutes.

· We increase customer and public interaction and drive customers to your business and brand. This helps to create effective and consistent marketing.

· We respond to all comments, messages and reviews during your company’s business hours, as well as on weekends and public holidays.

· We will post 3 posts per week (or amount stipulated in your package), e.g. videos, photo-albums, GIF’s, carousels and static posts in different strategic posts. This excludes photos that are taken in store or event related photos.

· We also post real time in-store content e.g. current promos with staff pointing to banner, etc.

· We use hashtags and keywords strategically in each post to increase your company’s visibility.

· We create in-house content that is brand specific to ensure your restaurant is different from your competitors, this makes your business stand out more.

· We respond to all comments, messages and reviews during your company’s business hours, public holidays and weekends.

· We send screenshots of every review, and recommendation, from 5 star to 1 star or good/bad recommendations.

· In every post that we post on your page we will insert a link to your website.

· We create fresh and unique content for your company.

· Monthly reports and a breakdown of every paid post, if you choose to boost.

· Face-to-face meeting if possible, or otherwise a phone call to discuss the next month’s marketing strategies.

· Engage with community Facebook groups in any way that the group admins allow it.

· Review Social media insights to pinpoint best times to post your content.

· Consistently work on increasing brand awareness.

· Increase customer base and long-term customer loyalty towards brand.

· Help reach new audiences and market to current following with consistent marketing.

Setup Costs

  • Setup flat fee: R 2 500
  • Zoom consultation to outline strategy and goals.
  • Optimise your accounts and setting up Facebook Pixels and/or shop.

We can work on a detailed brief and final proposal and quote accordingly.

On 20th of every month we will send you a reminder email for products or services to advertise the next month including ad budget changes. We will also send you the invoice for the next month on this date.

On 25th of every month we will send you a calendar with the content for sign off or input.

We require your edits/approval by 26th of every month.

You have a variety of options regarding video content.

  • Logo animation flat fee: R2500
  • Basic animated videos – same content in 2 formats. (Example)
  • Additional animated videos: R2000 per pair (post and story formats)
  • We recommend that you offer a monthly interactive live video. (Example)
  • Professional studio recording of 12 info videos to use over the next year and on your website. 12-20 videos of 5min each will cost ±R70 000 including studio hire, videographer, basic graphics, music and talent. (Example)

Social Media Management Packages

Starter

R1900 / month+ R100 ad
  • Strategy
  • Content Calendar
  • Reports
  • Content Writing
    • We will write unique and engaging content that is on brand
  • Graphic Design
    • We will create templates aligned with your brand guidelines.
  • Engagement
    • We will engagement to comments and messages
  • Posts per channel (if applicable)
    • Facebook: 1 per week
  • Ad Budget : R100
    • This is a variable amount which can change monthly. We highly recommend including an ad budget to support the marketing efforts across all channels.

Booster

R4500 / month+ R500 ad
  • Strategy
  • Content Calendar
  • Reports
  • Content Writing
    • We will write unique and engaging content that is on brand
  • Graphic Design
    • We will create templates aligned with your brand guidelines.
  • Stories
    • We will create engaging vertical stories.
    • 1 per week
  • Engagement
    • We will engagement to comments and messages
  • Posts per channel (if applicable)
    • Facebook: 2 per week
    • Instagram: 2 per week
  • Ad Budget: R500
    • This is a variable amount which can change monthly. We highly recommend including an ad budget to support the marketing efforts across all channels.

Wave Rider

R6500 / month+ R1000 ad
  • Strategy
  • Content Calendar
  • Reports
  • Content Writing
    • We will write unique and engaging content that is on brand
  • Graphic Design
    • We will create templates aligned with your brand guidelines.
  • Animated videos
    • We can create vibrant animated videos with images or add animations on your videos.
    • 1 animated cover
    • 2 animated posts
  • Stories
    • We will create engaging vertical stories.
    • 2 per week
  • Engagement
    • We will engagement to comments and messages
  • Posts per channel (if applicable)
    • Facebook: 3 per week
    • Instagram: 4 per week
    • Mailchimp: 2 mailers per month
    • LinkedIn: 1 article per month + 1 post per week
  • Ad Budget: R1000
    • This is a variable amount which can change monthly. We highly recommend including an ad budget to support the marketing efforts across all channels.

Champion

R9500 / month+ R2000 ad
  • Strategy
  • Content Calendar
  • Reports
  • Content Writing
    • We will write unique and engaging content that is on brand
  • Graphic Design
    • We will create templates aligned with your brand guidelines.
  • Animated videos
    • We can create vibrant animated videos with images or add animations on your videos.
    • 2 animated covers
    • 4 animated posts
  • Photoshoot
    • One professional brand shoot with the founder.
  • Stories
    • We will create engaging vertical stories.
    • Unlimited
  • Engagement
    • We will engagement to comments and messages
  • Group
    • We will join or create groups for your target audience and promote your business
  • Posts per channel (if applicable)
    • Facebook: Unlimited
    • Instagram: Unlimited
    • Mailchimp: Unlimited
    • LinkedIn: 2 articles per month + 2 posts per week
  • Ad Budget: R2000
    • This is a variable amount which can change monthly. We highly recommend including an ad budget to support the marketing efforts across all channels.

Only want Facebook Ads Management?

There are 2 billion active users on Facebook. That means you have the opportunity to reach current customers, new customers and people interested in your business or organisation.

Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You should select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there’s an advertising objective to help you.

We help our clients develop advanced campaigns to grow their business. We create, monitor, and optimize your Facebook ads so that you can focus on the other tasks at hand.

Set-up (once-off)

  • Facebook Ad set-up includes Ad Account (linking to existing if any), Pixel, Catalog checking and Custom Audience creation.

Starter package – 1 ad per week on Facebook

  • Discussing monthly strategy on 25th of every month. (Phone call or email)
  • Create and send Content Calendar 30th of every month for approval
    Generate Monthly Reports
  • Ad spend – flexible (your budget)

Contact us for more information

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Enquiries

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Want to find out more about how we can help support your business or about our experience? Book a 15min needs analysis or interview session.

All enquiry sessions are via Zoom. Link will be shared after you book.

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Want to find out more about how we can help support your business or about our experience? Book a 15min needs analysis or interview session.