Save money with online marketing.

How is online/digital marketing cheaper than traditional marketing?

Boombox Troopers, Far Horizon, Dustland Express.
Boombox Troopers, Far Horizon, Dustland Express.

Let’s crunch some numbers on some we all do as business owners, print flyers.

Traditional flyers:
Design – R 1800
Printing (2500 litho copies.)- R 800
Distribution (students) – R 300

We already looking at roughly R2700 in expenses and that is not forgetting the time it takes from start to having that flyer in your palms.

Digital marketing for this flyer will only be the cost of the design and media space (should you not go the social media route).

The importance with digital marketing is to properly target your message to users. For example, if you are selling a men’s muscle builder, then advertising through a mommy website is probably not the best bet.

Most social media platforms are free to use and only takes the time you put in. Content development is essential with developing a social media strategy. Make sure you and your staff are very clear on the agenda before you set out on your crusade.


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Afsana is passionate about developing brands and people to pivot the economic diaspora of South Africa to an abundant future for all our citizens. She has a B.A in Film and Media Production from UCT. Over the last decade in the business arena, she has adopted various skills in business strategy, marketing, digital media – websites and social media.

She founded Endor by Design (Pty) LTD, a website design and social media training company. The mandate of her company is to empower those who want to make their business a success by providing them access to technical knowledge to thrive in a digital world.