I want to be on the first page of Google. Do I need to pay?

One does not simple get to the top of Google

More than 70% of links search users click on are organic – not paid.

Fascinating fact, right?

Organic search results have a much higher rating in the minds of users. But why?

  • Users see those results as credible.

It is as basic as that. Google looks at specific details within a website to rank it higher:

  • Fresh content. This shows that the website is active.
  • Plenty inbound links. This is where social media helps; the more links you have directly users to the website, the easier you will be foun.
  • Up to date SEO. What is SEO? Click here.
  • The website is not duplicated elsewhere.
  • It has a high number of indexed pages. Blogs helps – especially if you want a very clean and precise website.

And remember,

75% of all Google users never go pass the first page. First page = credibility.




Afsana is passionate about developing brands and people to pivot the economic diaspora of South Africa to an abundant future for all our citizens. She has a B.A in Film and Media Production from UCT. Over the last decade in the business arena, she has adopted various skills in business strategy, marketing, digital media – websites and social media.

She founded Endor by Design (Pty) LTD, a website design and social media training company. The mandate of her company is to empower those who want to make their business a success by providing them access to technical knowledge to thrive in a digital world.