Facebook is by the far the best platform for promoting brand awareness. Facebook is a great platform for promoting literally any brand due to its incredibly large use from people all around the world.
Instagram is a great option for brands that rely heavily on images, such as clothing companies, retailers and photographers. It’s also particularly effective for reaching young adults.
While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.
Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.
if you operate a business-to-business company, LinkedInis a stronger choice for promoting business-related content and connecting with other corporate influencers.
Twitter is similar to Facebook in regards to its huge use all around the world. the main reason business’ use twitter is to connect with customers. Much like Facebook twitter has become apart of daily life, people logging on and seeing the latest trends and news. Twitter can be used for all business’ and isn’t limited just images like Instagram and Pintrest.