Choosing the right networking platform for you brand


Facebook is by the far the best platform for promoting brand awareness. Facebook is a great platform for promoting literally any brand due to its incredibly large use from people all around the world.


Instagram is a great option for brands that rely heavily on images, such as clothing companies, retailers and photographers. It’s also particularly effective for reaching young adults.


While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.


Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.


if you operate a business-to-business company, LinkedInis a stronger choice for promoting business-related content and connecting with other corporate influencers.


Twitter is similar to Facebook in regards to its huge use all around the world. the main reason business’ use twitter is to connect with customers. Much like Facebook twitter has become apart of daily life, people logging on and seeing the latest trends and news. Twitter can be used for all business’ and isn’t limited just images like Instagram and Pintrest.


Afsana is passionate about developing brands and people to pivot the economic diaspora of South Africa to an abundant future for all our citizens. She has a B.A in Film and Media Production from UCT. Over the last decade in the business arena, she has adopted various skills in business strategy, marketing, digital media – websites and social media.

She founded Endor by Design (Pty) LTD, a website design and social media training company. The mandate of her company is to empower those who want to make their business a success by providing them access to technical knowledge to thrive in a digital world.